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A good lead generation strategy can:

• Fill your sales pipeline with quality leads
• Help you focus on the most promising potential customers
• Build your email list for future outreach

This guide will walk you through 11 tactics that can be used in lead generation strategies to get high-quality leads.

1. Build Better Landing Pages

Landing pages are webpages designed specifically to convert visitors into leads by persuading them to take a particular action.

For example, this landing page has a clear call to action (CTA) for scheduling a product demo.

It (and most good landing pages) also has the following:

• A compelling headline that immediately tells visitors how your solution can help them. For example, “Get Fit in Just 30 Minutes a Day—No Equipment Needed!”
• A clear subheading that highlights benefits, not just features, and focuses on how your offer can help the user. For example, “Burn fat, build muscle, and stay consistent with this free 4-week workout plan.”
• A user-friendly lead form that asks for your visitors’ email addresses and any other necessary information (but try to keep them short)

When possible, it’s also wise to incorporate social proof in the form of testimonials, case studies, or the number of people who’ve already benefited from your offer.

And be sure the thank you page that appears after the form submission and tells readers what to do next. For example, “Thank you for downloading our guide—check your email for the copy we’ve sent. And check out our other helpful resources on our [linked website section].”

Use the Landing Page Builder app to create high-converting landing pages for your business.

2. Optimize Lead Generation Forms

Optimizing your lead generation forms to make it easy for visitors to give you their information can help you secure more form submissions.

Your forms are the final step in turning visitors into leads. If they’re hard to use or ask for too much information, people might not fill them out.

Here are some tips for creating good lead generation forms:

• Keep it simple: Only ask for the information you truly need. For example, a name and email address might be enough to start.

• Add a strong CTA.: Use a clear, action-oriented button that says something like "Get Your Free Quote" or "Download Now" instead of generic text like "Submit."

• Use auto-fill options.: Incorporate auto-fill capabilities to help users complete forms faster, especially on mobile devices.

• Show trust indicators.: Add a privacy disclaimer like "We respect your privacy" or include security badges if applicable

Use the Lead Generation Forms app to create forms and quizzes that get more leads